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Local SEO: Intangible service,tangible results As of today, there are over 130 million registered websites on the Internet and to dive into this uncontrollable sea of information we require search engines which are ample such as Google, Yahoo, Bing, AOL etc. but the most widely used is Google whenever you search for something it comes out with a Search Engine Result Page(S.E.R.P)on which you can see firstly there are advertisements placed by companies dealing with that specific product or service and after that are the specific pages of particular websites. Most of the people who use search engines prefer to see only the results displayed on the first page and if they don’t find what they want they just change the query or start from scratch and this is where…

Youtube: Changing the world rapidly The growing usage of the Internet is simultaneously leading to an uplift in digital marketing activities and slowly and gradually business houses and individual entrepreneurs are realizing its need. Although there are various ways to market digitally but one such indispensable tool is the use of videos which is a medium in use since ages as it was video(TV) advertisements for brands like Amul, Cadbury, Dalda, PepsiCo etc.that helped them gained widespread recognition  and humongous market and similarly video campaigns presented as TV advertisements made people aware of diseases, vaccinations and other social agendas which undoubtedly lead to positive changes in the society. In the world of digitalization although there are currently platforms like NetFlix, Amazon Prime Video, HotStar etc.which are duly serving their purpose of…